Compared to last year's sales, we can already state that the conversion rate on certain sites has increased by 250%, which is extremely gratifying.
Compared to last year's sales, we can already state that the conversion rate on certain sites has increased by 250%, which is extremely gratifying.
Complex B2B and B2C e‑commerce with 9 different brand sites for Acreto
Acreto had outgrown its existing setup and e‑commerce solution and could not continue to develop at the necessary pace. With their high turnover goals, they needed to quickly launch a new solution to meet customer needs.
Complex B2B and B2C e‑commerce with 9 different brand sites for Acreto
Acreto had outgrown its existing setup and e‑commerce solution and could not continue to develop at the necessary pace. With their high turnover goals, they needed to quickly launch a new solution to meet customer needs.
Background
Acreto is a brand-building distributor of well-known brands with a focus on electrical, hardware, construction, and garden retail. As a Swedish importer, they package brands that grow strong in the Nordic market. With rapid growth in recent years and an expansion of their brand portfolio, they aim to double their turnover in the coming years.
Acreto had outgrown its existing setup and e‑commerce solution and could not continue to develop at the necessary pace. With their high turnover goals, they needed to quickly launch a new solution to meet customer needs.
With sales both D2C (Direct to Consumer) and B2B (business to business), a powerful, dynamic, and scalable solution was needed. Acreto aimed to double its turnover in the coming years.
Through contacts and networks, Acreto knew who to contact. Over the course of a year, Webbhuset, together with Acreto, launched the following sites:
A customer portal on Acreto.se for B2B
Crockpot.se
Foodsavernordic.se
Breville.se
Myggjävlar.se
Victorskadedjur.se
Heatlight.se
Tansun.se
Challenge
Many sites needed to be launched in a short time with a complex price and assortment structure. A bidirectional integration to the existing ERP system (SAP Business One) needed to be established. Acreto needed to find a supplier who could manage flows for both B2C and B2B in the same system and deliver quickly.
Solution
Webbhuset has digitalized the sales process for B2C and B2B and reduced internal workload through smart digital solutions. The biggest change for B2B customers is that they can now create their orders independently, 24/7.
"We have created a successful concept through close dialogue, transparency, and commitment. The future looks bright and the collaboration will continue to work towards Acreto's goals and vision of further rolling out sites for brands and also launching in the Nordics," says Juhani Mäkinen, E‑commerce Manager at Acreto.
A fully customized and comprehensive integration with SAP has been built to manage orders, products, prices, inventory balance, and more. With both B2B and B2C and several different pages where products are to be cross-sold, and with unique price lists for B2B customers, it was extremely important that the integration could handle all conceivable scenarios, thanks to Webbhuset's Integration platform, we were able to do this quickly and efficiently despite the complexity.
Acreto has brand-building sites for all its brands that are built in Wordpress. One of the goals of the project was to have all e‑commerce on one platform. To avoid having to rebuild all the sites in, for example, Magento, we chose to insert a purchase flow and checkout on the existing sites via a special solution, where orders are still handled by Magento.
Results
Launch of all brands and the B2B site within budget and on schedule. A cohesive e‑commerce environment and a significant step forward in Acreto's digitalization journey. "Compared to last year's sales, we can already state that the conversion rate on certain sites has increased by 250%, which is extremely gratifying," says Juhani Mäkinen, E‑commerce Manager at Acreto.
B2B and B2C e‑commerce integrated with SAP
7 different brand pages with embedded e‑commerce
Conversion-optimized e‑commerce
