Our business at Newbody Family is complex. Our target audience is both customers and end consumers. We manage both personal webshops, a master webshop, sales portals, various payment solutions, various shipping solutions, and much more.
Our business at Newbody Family is complex. Our target audience is both customers and end consumers. We manage both personal webshops, a master webshop, sales portals, various payment solutions, various shipping solutions, and much more.
Change management for a flexible infrastructure
The customers of Newbody Family are school classes and associations that want to earn money themselves. You've probably seen a catalog from Newbody in the break room at work when a colleague's child was raising money for the team. Before Webbhuset launched Newbody's first e‑commerce in 2016, all sales took place via the catalog. Since then, the company has undergone a digital transformation that has contributed to 62% of sales now occurring digitally, a journey that Webbhuset has been part of.
Several brands
In 2015, Newbody Family started collaborating with Webbhuset, which was then tasked to create their very first e‑commerce. It launched in 2016, and as Newbody expanded its business with more brands, the collaboration with Webbhuset also developed. In 2018, they launched Spicy Dream with cooking ingredients, and in 2019, they complemented their range with products for home and interior, Home Seremonies. From each product brand having its own e‑commerce, they were merged in 2021 into a single sales concept, Newbody Family.
“We've made quite significant changes in recent years that are visible both to our customers and end customers, that is, our customers' customers. We've worked a lot with the public pages to constantly improve the customer experience, where we greatly emphasize making it as easy as possible for the classes and associations selling our products, it must be convenient to use our service for them to want to return in the future. Now we've started a new comprehensive change, but this will not be directly visible outwardly.” says Anton Jäverbrink, who is a business developer and responsible for the digital customer experience at Newbody Family.
Christian Karlsson and Anton Jäverbrink.
Newbody Family's modern warehouse and headquarters are located in Askim.
Renewed trust
Anton has worked with Webbhuset in one way or another since the collaboration began in 2015. Today, both he and colleague Christian Karlsson have a close dialogue with Webbhuset. Christian has previously held the role of system developer at Newbody and is now IT Solutions Manager, working with IT architecture. He serves as a coordinator in the new change project where the overall working method and structure are being redesigned. The change involves a new working group in which Webbhuset is an important part, signifying renewed trust and extending an already lengthy collaboration even further.
“It feels really good to work with Webbhuset. We've worked together for so long that they know our business inside and out. Every time we've made a digital change, it's Webbhuset that built and developed the logic behind it. They have a firm grasp of how everything is connected, which is a competence that's hard to replace, and that history is valuable. They can also challenge us in a very good way that makes us think and consider once more which path is right to take. For us, it was obvious that Webbhuset would be a key player in the new constellation.” says Christian.
Who is Newbody Family?
Newbody was started in 1987 and today has 45 employees. During peak season, an additional 20 warehouse employees are needed to maintain the pace. Newbody Family is based on the idea that more people should have the opportunity to participate in community life. Offering school classes and associations a way to earn money often contributes to everyone being able to attend the much-anticipated activity, which is not a given for all children and youth. Newbody Family's modern warehouse is in Askim, handling hundreds of unique products. Before they began their digitalization, all orders from the catalogs were manually entered. Since then, much has happened.
When you register to conduct a sale, catalogs are sent to your home, and your sales period starts automatically. Besides the physical catalog, every seller gets a personal webshop. This requires a complex system that allows hundreds of thousands of webshops to be created annually. As a seller, you send out your personal link to family and friends, and when they shop via your webshop, the sale is automatically registered to you. At newbodyfamily.com/sv-se/shop/, anyone can also place an order. At checkout, the customer chooses which association they want to support, and the profit is automatically registered to the chosen team.
Important competence from all parties
The working group for the change process consists of four suppliers and Christian as the client and project manager. Christian's responsibilities also include coordinating with internal departments at Newbody Family, listening to their needs, and prioritizing what is most important to develop right now. Webbhuset is responsible for backend development and sales logic in e‑commerce. They also ensure maintaining performance at a good level and adapting it according to high and low seasons. In addition to Webbhuset, the working group consists of three suppliers.
Important competence from all parties
The working group for the change process consists of four suppliers and Christian as the client and project manager. Christian's responsibilities also include coordinating with internal departments at Newbody Family, listening to their needs, and prioritizing what is most important to develop right now. Webbhuset is responsible for backend development and sales logic in e‑commerce. They also ensure maintaining performance at a good level and adapting it according to high and low seasons. In addition to Webbhuset, the working group consists of three suppliers.
A partner in the group is responsible for the frontend and what is visible to the customer, and another is responsible for warehousing and finance (WMS and ERP). The integration partner in the group monitors the integration to the 15-20 different systems Newbody Family uses, everything from shipping solutions to customer reviews. This working group has already completed two projects together, developing both the new e‑commerce and the new sales portal. The work has just transitioned from project form to an ongoing and long-term effort. The focus in the coming year will be to restructure the infrastructure and work more with plugins to not be as dependent on specific tools and to be able to implement changes faster.
Faster development and time to market
“Now an overhaul of the entire digital platform awaits. For example, we still have a lot of functionality in Magento from 2016, where conditions have changed, and the functions we developed back then don't entirely match how we work today. To meet the business's growth goals, we need to have a platform where we can develop faster and reduce time to market. Now the focus is on creating a scalable and flexible platform. In about a year, when we have implemented many of the changes we wish for, the performance and platform will have changed significantly.” says Christian.
“Our business at Newbody Family is complex. Our target audience is both customers and end consumers. We manage both personal webshops, a master webshop, sales portals, various payment solutions, various shipping solutions, and much more. Technically, one might sometimes wish we were a traditional e‑commerce selling products directly to end consumers, but then Christian and I would have been bored long ago. The work is also extra enjoyable because it's for a good cause. What we do contributes to everyone being able to attend that school trip or training camp. It's important to us.” concludes Anton.
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